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I AM THE GREATEST Muhammad Ali at the O2

Following the success of the Elvis At The O2 exhibition Cubit3D were again appointed by CID and Graceland to design the follow up show featuring the controversial American Sporting legend Muhammad Ali.

Featuring large-scale images, movies, soundtracks and unique artifacts the exhibition showcases a larger than life sportsman who was as much renowned for the sharpness of his wit as he was for his prowess in the ring.

The Daily Telegraph review sums it up beautifully:

"The story of Ali is compellingly told. The collection has clearly been assembled with a great deal of thought and care and genuine affection. But it is a shrine, rather than a mausoleum."

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